Abbvie’s There For Them Commercial Focusing on Life With Inflammatory Bowel Disease (IBD) | Patient Thoughts
Abbvie is a pharmaceutical company that recently released a new commercial (which I will link here): There For Them. I highly encourage you to view it. Although it’s received backlash from some patients and caregivers, I personally view the commercial as real and empowering to say the least. The commercial shows the reality of what it’s like to actually live with any form of Inflammatory Bowel Disease, especially by highlighting the pain and sacrifice. In the video above I touch on my experiences with sacrifice (as a patient with Ulcerative Colitis) and even considering walking out on my own high school graduation. I appreciate Abbvie’s efforts and support in the IBD community. A huge thank you to Abbvie for portraying IBD for what it really is by turning the camera in a different direction and taking our condition out of the bathroom.